About Yardley

The Sultanate of Oman has been a successful run for us so far after our humble launch in 1995. We entered this competitive market with nothing more than a wide range of talcum powders, soaps and Brilliantine hair pomade. Consumers in Oman instantly accepted these Yardley London Arabia products and proudly made us a part of their homes. We have enjoyed the love of our respected customers for over two decades.

Yardley has a nationwide presence in Oman across Carrefour, Lulu, KM Trading, Safeer, Al Maya, key perfumery channels and several smaller groceries.

Today, Yardley London has become the brand of choice in Oman for quality bath and body products. Yardley’s Talcum Powders, EDT’s, deodorants and soaps are one of the top sold products in their respective categories.


Yardley London is famous as a purveyor of luxury fragrances and soaps. But did you know that the much-storied House of Yardley was born in England in the mid-seventeenth century, during the reign of King Charles I?

An entrepreneurial young man named Jonathan Yardley obtained the royal warrant for the provision of all the soap to City of London. Sadly the provision by which this warrant was obtained is lost to history.

This first incarnation of Yardley was lost, as was so much of the old city, in the Great Fire of London of 1666. What was known, however was that lavender was used to perfume the soaps.